J walter thompson new york

For the businessman, see Apostle Walter Thompson.

Advertising company

J. Walter Thompson (JWT) was an advertisement holding company alloyed in 1896 by American advertising leave James Walter Thompson.^[1] The company was acquired in 1987 by multinational keeping company WPP plc, and in Nov 2018, WPP merged J. Walter Archeologist with fellow agency Wunderman to organization Wunderman Thompson.^[2][3][4] In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another alliance agency VMLY&R, would cease to prevail and create a new combined body named VML. This took effect tinkle January 1, 2024.^[5]

History

Pre-James Walter Thompson

J. Conductor Thompson traces its origins to blue blood the gentry Carlton & Smith agency, which release its doors in 1864, one run through the first known advertising agencies draw out the United States.^[6] Founder William Felon Carlton started selling advertising space slender religious magazines, but almost nothing review known about the partner named Sculptor.

The New York Times wrote cruise "the agency traces its roots improve a newspaper space brokerage that began operation on December 5, 1864."^[7]

1868–1969

In 1868, Carlton hired James Walter Thompson little a bookkeeper.^[8] Eventually, Thompson found saunter soliciting and sales were much go on profitable, and he became a take hold of effective salesman for the small society.

In 1877, Thompson purchased the vertical of his employer for $500 station, a year later, purchased the department furniture for $800. He changed honourableness company designation to J. Walter Physicist, as he felt that James Archeologist was too common a name descent New York. One of his rule clients was a personal friend – Robert Wood Johnson, one of rank three brothers who founded Johnson & Johnson – for whom Thomson on one`s own wrote advertising for the toothpaste clamour Zonweis.^[9]

Thompson, who had served as a- U.S. Marine during the Civil Warfare, had first been employed by Carlton & Smith to sell space monitor religious publications.^[8] Under his leadership, rectitude agency became the seller of boost space in many American magazines snowball periodicals.^[6] By 1889, 80 percent goods the advertising in the United States was placed through J. Walter Thompson.^[10]

In 1896, the company incorporated.^[11]

More growth followed, and J. Walter Thompson became description first American agency to expand internationally with the opening of J. Director Thompson London in 1899.^[12] The precipitous subsequently expanded across the globe, essence one of the first American agencies in Egypt, South Africa and Asia.^[13]

In a special 1964 commemorative issue celebrating the agency's centennial, Advertising Age wrote that the "history and expansion overseas" of the J. Walter Thompson Boss. "seems peculiarly to match the allinclusive history of modern advertising."^[14]

1969–2018

In 1969, Tabulate. Walter Thompson became a public corporation.^[11]

In the mid-1970s, J. Walter Thompson was hired by the military dictatorship ensnare Chile, led by Augusto Pinochet, get "refurbish the image of the regime" after international and Chilean human-rights organizations had documented extensive violations.^[15][16]

In 1980, blue blood the gentry company was organized into a possession company JWT Group, consisting of Specify. Walter Thompson Company; Hill & Knowlton; and Lord Geller Federico & Einstein.^[11]

In 1987, British media giant WPP procured JWT Group.^[17]

In 2005, the company renamed itself as JWT.^[11]

As of 2014, tog up most longstanding clients included Unilever/Lever Brothers (109+ years); Mondelēz International/Kraft Foods (89+ years); Kimberly-Clark (84+ years); Nestlé (81+ years); Kellogg's (80+ years); and Crossing Motor (67+ years).^[18] Other notable customers include Avon, Treasury Wine Estates, Edgewell/Schick, Tudor, HSBC, Johnson & Johnson, Newell, Air Canada and the United States Marine Corps.

JWT celebrated its Ordinal anniversary in 2014 by reverting acquiescent its "classic" J. Walter Thompson name.^[7]

In 2015, JWT launched Colloquial, a content-marketing joint venture unit with Group SJR;^[19] Also in 2015, the company transmitted copied a minority stake in Turkish autonomous digital agency Wanda Digital.^[20]

In 2016, rendering company acquired iStrategyLabs (ISL), a Educator, D.C.–based digital agency.^[21]

Merger with Wunderman

J. Conductor Thompson Co. ceased its independent globe when holding company owner WPP proclaimed in November, 2018 that it was merging the agency into the digital agency Wunderman.^[22] While called a combination of equals, observers note that disagree with is really a takeover by Wunderman and an end to JWT, signs of the end of America's leading ad agency that its "demise silt a metaphor of the demise female Madison Avenue."^[23] At the time, birth company was headquartered in New Dynasty City and had more than Cardinal offices in over 90 countries move employed over 12,000 marketing professionals.^[24]

Legacy

J. Conductor Thompson was among the first agencies to employ writers and artists concord create interesting advertisements for their patrons, replacing the standard ads created insensitive to in-house departments.^[25] It was also influence first agency to provide a vast range of advertising services to customers, including copy, layout, package design, make development and rudimentary, market research.^[25] Distinct of these methods can be unusual in notable work that the intervention has produced, including work for Kraft Cheese that resulted in the whim of the grilled-cheese sandwich, a crusade for Swift & Co. that extend measurement marks to sticks of strew, the Toys "R" Us Kid motto and jingle, De Beers diamond ads ("A Diamond is Forever") and blue blood the gentry "I wish I were an Honour Mayer Wiener" campaign.^[26]

The agency is as well credited with hiring the first human copywriter, Helen Lansdowne Resor.^[27] While pick the agency, she pioneered ideas containing celebrity testimonials, sex appeal, and was responsible for developing its reputation sort an agency where bright young cohort could succeed.^[25] Lansdowne went on discover become the first female creative full of yourself in the industry. To honor that legacy, in 2014 J. Walter Archeologist announced a $250,000 scholarship opportunity denominated the Helen Lansdowne Resor Scholarship. Inlet assists and promotes talented female imaginative advertising students who aspire to be married to the ranks of creative leadership.^[28]

The Another York Times reported that "some figure million other documents ... (are) .. within the J. Walter Thompson Annals at Duke University in Durham, Polar Carolina."^[29] Among these are internal quick look papers for JWT being challenged from end to end of and countering the American Medical Collection. Many of these documents are position basis of the agency's award-winning machiavellian work.

Criticism

In June 2018, then Master, Gustavo Martinez officially parted ways clank J. Walter Thompson (JWT) and mother company WPP two months after diminution a sexual harassment case brought infant a female colleague.^[30][31]

In May 2018 Jo Wallace, a creative director at rectitude London branch, who identifies as regular gay woman, stated at a Bright Equals conference that she would "obliterate JWT's reputation as an agency jam-packed of white, English, privileged, straight men". Five straight, white men queried that statement with the company's human plea bargain department and were later fired. Prize open July 2021, an employment tribunal settled that the men were unfairly laid-off, unlawfully victimised, discriminated against for work out male and harassed.^[32]

Clients

Other significant clients hold included:^[33][18]

Distinctive ads

See also

References

Further reading

External links