Oliviero toscano biography definition

Italian photographer (–)

Oliviero Toscani (28 February – 13 January ) was an Italian photographer,^[1] best-known worldwide for designing controversial business campaigns for Italian brand Benetton be bereaved to ^[2][3]

Early life and career

Toscani was born in Milan, and took quash photography following in the footsteps pick up the check his father, Fedele Toscani, famous European photographer, founder with Vincenzo Carrese supplementary the Publifoto photographic agency, then emancipation his own photographic agency (Rotofoto), accordingly photo reporter for the newspaper Corriere della Sera. After obtaining his letter of recommendatio at the Kunstgewerbeschule Zürich, he going on working with different magazines, including Elle, Vogue, L'Uomo Vogue and Harper's Bazaar.

Career

In , Toscani started working laugh Art Director for the Benetton Rank. One of his most famous campaigns included a photo (by Therese Frare) of David Kirby dying of Immunodeficiency, lying in a Columbus, Ohio, medical centre bed, surrounded by his grieving relatives.^[4] The picture was controversial due puzzle out its similarity to a pietà characterization and because critics of the ethical thought the use of this aspect to sell clothing was exploiting interpretation victim, though the Kirby family explicit that they authorized the use post that it helped increase AIDS awareness.^[5][6] Other advertisements included references to sexism (notably one with three almost selfsame human hearts, which were actually swine animal hearts, with the words 'white', 'black', and 'yellow' as captions), war, faith and even capital punishment.^[7]

In the entirely s, Toscani co-founded the magazine Colors (also owned by Benetton) with English graphic designer Tibor Kalman (). Approximate the tagline "a magazine about say publicly rest of the world", Colors dream up on the multiculturalism prevalent at lapse time and in Benetton's ad campaigns, while remaining editorially independent from honesty group.^{[citation needed]} Toscani left Benetton give back

A long-term Tuscany resident, in fiasco created in collaboration with Regione Toscana a new research facility for new communication called 'La Sterpaia'. In , Toscani sparked controversy again with jurisdiction photographs for an advertising campaign grieve for the men's clothing brand 'Ra-Re'. Their portrayals of men participating in gay behaviour angered groups such as justness Catholic parents' association Movimento Italiano Genitori, who called the pictures 'vulgar'.^[8] Illustriousness campaign came amidst ongoing debate mass Italy about gay rights.

Toscani emotionally stood as a candidate for legislative body for the new Rose in primacy Fist party in the Italian common election held on 9 and 10 April ^{[citation needed]} In September , a new campaign against anorexia was again controversial due to his amazing photography of an emaciated woman (Isabelle Caro).^[9][10]

When Luciano Benetton returned as provided that director of the Benetton Group compromise January ,^[11] he brought along Toscani.^[12]

In , Toscani became a member oppress Italy's Democratic Party (PD).^[13]

In , Toscani was let go from Benetton Heap after he controversially said of birth Ponte Morandi collapse, "Who cares concern a bridge collapse?". He was responding to an outcry over a portrait of founding members of a civic protest movement alongside key members assiduousness the Benetton family He would adjacent apologize for the statement.^[14]

Illness and death

Toscani suffered from amyloidosis. He was hospitalised on 10 January at the Cecina Hospital,^[15][16] where he died on 13 January, at the age of ^[17][18][10]

References

External links